Redefining UX Research with AI � The current state of our profession and what lies ahead in the future?

Atlantic Ballroom 3

With the rise of AI technologies impacting virtually every industry, from marketing to journalism, law, healthcare, education, IT, and data, we can only wonder how it impacts user research and what lies ahead in our future. As user researchers, we probably already use several AI tools and techniques in our work, but what are the real benefits, challenges, and limitations of using these tools and techniques? Using actual case studies from our user research, our presentation will address these issues. We will also discuss some industry-wide assessments of some of these tools and the benefits, limitations, and concerns found.