Advocating for Qualitative UX Research: Strategies and Success Stories

Atlantic Ballroom 2

This session provides a comprehensive guide to effectively advocating qualitative research, emphasizing its value and impact on human-centered design.

Attendees will:

  • Learn the Art of Persuasion, techniques, and strategies to influence stakeholders and decision-makers, convincing them of qualitative research’s critical role in creating exceptional user experiences.
  • Gain insights into articulating the real-world impact of qualitative research through compelling storytelling, demonstrating how it drives informed design decisions and enhances product success.
  • Explore practical approaches to overcoming common objections and resistance to qualitative research within organizations.
  • Dive into real-world case studies showcasing instances where effective advocacy for qualitative research led to improved user experiences and business outcomes.
  • Learn how to build a robust qualitative research business case, align it with organizational goals, and secure the necessary resources and support.

This session equips attendees with actionable strategies, real-world examples, and the confidence needed to effectively advocate for qualitative UX research.