This session provides a comprehensive guide to effectively advocating qualitative research, emphasizing its value and impact on human-centered design.
Attendees will:
- Learn the Art of Persuasion, techniques, and strategies to influence stakeholders and decision-makers, convincing them of qualitative research’s critical role in creating exceptional user experiences.
- Gain insights into articulating the real-world impact of qualitative research through compelling storytelling, demonstrating how it drives informed design decisions and enhances product success.
- Explore practical approaches to overcoming common objections and resistance to qualitative research within organizations.
- Dive into real-world case studies showcasing instances where effective advocacy for qualitative research led to improved user experiences and business outcomes.
- Learn how to build a robust qualitative research business case, align it with organizational goals, and secure the necessary resources and support.
This session equips attendees with actionable strategies, real-world examples, and the confidence needed to effectively advocate for qualitative UX research.