Bridging the Gap: Lessons from a Degree in Market Research

Atlantic Ballroom 3

This session explores insights and perspectives that can be gained from pursuing a degree in Market Research, which may not be covered in a traditional UX education.

Drawing from personal experiences, this session will delve into the fundamental differences between the two fields and highlight the unique contributions that a background in Market Research can bring to the world of UX research.

Attendees will gain an understanding of:

  • How a degree in Market Research equips individuals with a comprehensive understanding of consumer psychology, allowing them to design user experiences that resonate on a deeper level.
  • How Market Research education provides a strong foundation in data collection, analysis, and interpretation, enabling UX professionals to make informed design decisions based on evidence.
  • Explore the benefits of applying market segmentation techniques to user personas, leading to more precise and effective UX design strategies.