Designing Great Surveys for UX Research

Atlantic Ballroom 1

Surveys are a great way to gather information about products, experiences, and opinions, and they are a common tool in UX research. Although it can seem easy to write survey questions, it can be surprisingly difficult to write good ones. There are many ways that the data we get from surveys can be misleading or even meaningless. This presentation will provide attendees with strategies to (1) identify which topics to ask about in their survey (and which to leave out) to keep the survey as short as possible, (2) determine the appropriate format and language for the questions, and (3) test the survey to be sure respondents are interpreting the questions as the researchers intended. The presentation will also touch on some fundamentals for analyzing survey data. This presentation aims to provide attendees with the basics to write effective and useful surveys for their UX work.