Generative Artificial Intelligence to Accelerate User Research

Atlantic Ballroom 1

This presentation will explore leveraging generative artificial intelligence (GenAI) technology to accelerate user research. GenAI is an AI capable of using large language models to generate text, images, or other media. User experience (UX) research accelerators are tools or techniques that speed up research workflows, practices, and processes or supplement and enhance specific research tasks and outcomes. GenAI, as an accelerator of user research, could amplify the impact of research. This presentation will describe how to apply GenAI to different research methods and their associated activities, including but not limited to the development of user experience personas and journey mapping, the optimization of accurate conversational capabilities of chatbots, and the enhancement of AI-driven intelligent workflows for greater automation.