UX maturity assessment measures an organization’s investment in and commitment to delivering user-centered solutions. Understanding an organization’s maturity level enables teams to integrate a user-centric approach into processes and structures across all departments, creating a better user experience. This assessment helps identify areas of improvement to get the organization to the next level.

This is a presentation of a case study on how UX maturity assessment can help UX teams working on the grass-root level to raise the organization’s maturity and prove to the stakeholders the importance of UX research and design practices to build products with a higher level of usability.