During a usability study, I realized that our research participants were in North America, while our products are used across the globe. This led to a process of gathering information on our current participant demographics and learning about industry best practices for inclusive UX. I engaged with our company’s DEI group to develop a set of unbiased and inclusive demographic questions to understand our participants better. In collaboration with UXOps, we set up a process to collect and store this information responsibly. This talk will share details about our journey, lessons learned, and plans.