This session delves into the core distinctions between UX research practices in academia and industry, offering attendees a profound understanding of the objectives, methodologies, and audiences unique to each context.

Attendees will learn…

• Key distinctions between UX research in academia and industry, including objectives, methodologies, and target audiences.
• How to apply academic rigor and industry efficiency to improve UX research practices.
• Strategies for recognizing the strengths and limitations of each context to inform research decisions.
• Approaches to facilitate more effective collaboration and knowledge transfer between academia and industry.
• Real-world examples and case studies illustrate successful navigation of the differences in UX research between these domains.

This session equips participants with the knowledge and strategies to navigate UX research between academia and industry, fostering more robust and impactful research practices that leverage the best of both worlds and bridge the gap between these influential domains.